catherineliang39@gmail.com

Capital(ism(s))

Poster Series

2018 — 2019
Photoshop


Capital(ism(s)) is the title of UPenn’s Anthropology colloquium series for 2018-2019. The design task is a series of small letter-sized posters, one for each weekly lecture, as well as two larger tabloid posters, one per semester. I received this freelance design opportunity thanks to my friend Alex Chen, and I have been collaborating with him on this series. I brainstormed the initial design of the posters, and Alex finalized the logo. We have since been alternating on the designs of the weekly posters.

Fall ‘18 Semester Poster
Collaborated Design with Alex Chen


These are some sketches I created during my brainstorm process. For the first poster, I experimented with illustrating coins and other images to symbolize capitalism, as well as clipping photographs into different shapes. The use of black was a natural choice for me since I wanted the posters to have a gilded look. Finally, my design with the colorized photograph was selected, and set the tone for most of the following posters.


For the two semester posters, I had the idea of creating a set that could be pieced together, and experimented with different shapes to put on the posters. Some shapes I considered included the Yin-Yang symbol, the infinity sign, as well as other symbols that represent unity, timelessness, and the push and pull of the good and evil forces behind capitalism. Finally, I decided on one of the most simple shapes--the triangle, but with a twist. As one of the most structurally stable shapes, the triangle represents unity and strength. But as a piece of ribbon that wraps around like a mobius strip, it represents timelessness, and the inescapable cycles of history. This became the design for the semester poster above.



Semester Posters


Fall ‘18 (left) and Spring ‘19 (right) Semester Posters. Created in
Collaboration with Alex Chen.


The upside down triangle connecting the piece represents change, and reflects on the societal and economic transformations throughout human history. Its likeness to the mobius strip also expresses a timelessness behind the idea of trade that started marketplaces and created cities.


Semester I Weekly Posters


Septemper 10, 2018


This is the initial poster that set the motif for the poster series. The design was still in its early stages, but gradually becomes more refined in later posters.

September 24, 2018

October 1, 2018

November 12, 2018


This design hints at the symbol of a large oil company in Trinidad, since oil in Trinidad was the main object of examination in this lecture.



Semester II Weekly Posters



Captial(ism(s)) Logo

January 28, 2019

February 11, 2019

February 25, 2019




March 25, 2019

April 22, 2019


Reshu Catherine Liang
catherineliang39@gmail.com